I’m a creative, a thinker, and a nurturer of people and ideas. What started as a passion for painting evolved into a career in graphic design and art direction — work that wins hearts and minds, and keeps audiences wanting more. I believe strong creative work drives business growth by reaching the right audience with the right message, and I lead with empathy, encouragement, clear communication, and honesty in every interaction. My goal is always the same: create meaningful experiences that evoke emotion and curiosity, while helping the people I work with do the best work of their careers.
In my three-plus years at Oracle, I’ve touched more than 50 deals — always focused on elevating the message and delivering with excellence to best serve our customers. My work on key internal projects positioned Oracle to lead into the future, and my transition into leadership as an Associate Creative Director taught me how to motivate junior talent and coach teams toward their best work. Along the way, I’ve developed a new level of ownership and pride in what we build together.
We wanted to enable our customers to transform their products into a service business model. They needed to uncover new revenue opportunities and build the foundation to support every business process and capability required for a new service operating model.
I created a scalable campaign built around “Invent Next Now” to forge an executive-level connection between Oracle and our customers — developing a bar-raising, differentiated experience for 20 individual clients.
Greg Lanier — Executive Holiday
We were tasked with engaging Oracle’s top healthcare accounts for FY23 Q3, personally selected by Greg Lanier, with a holiday send. I designed a holiday-themed gift box that included a mini s’mores kit and stove, plus a video brochure featuring a personalized message from Greg Lanier.
I created the holiday theme, background, and matching assets within Oracle’s Redwood color palette and patterns — festive, without ever looking like a generic Christmas card.
Our HCM pillar needed a unified way to represent the Oracle brand — cohesive strategic messaging and tailored branding built specifically for the industry.
I developed the branding and creative strategy for HCM, leveraging Oracle’s Redwood visual language to build a design system tailored to our HCM customers. These assets helped scale the Oracle brand across the pillar and were repurposed multiple times, contributing directly to pipeline growth.
AvTechTyee holds a strong position in the aerospace and defense industries, but Oracle didn’t yet have a strong message for that space. Our creative strategy positioned Oracle as the right-sized partner for A&D — with the right solution for efficiency, visibility, and compliance, never too big to meet their challenges.
I built personalized, scalable content for the aerospace industry around Oracle’s overarching innovation message, “Designed for change. Built for you.” The result was an executive-level connection between the two companies, positioning Oracle Cloud as the most complete, integrated, end-to-end solution across their business.
IE3 is Oracle NAA’s annual, Shark-Tank-style competition that challenges employees to pitch ideas that make Oracle better.
I orchestrated and led all design for the event — Slack communications, print materials, executive and winner gift boxes, a custom trophy, and the broadcast show set design. We immersed the stage in our brand and turned it into an IE3 wonderland.
Workday was outperforming Oracle in competitive HCM deals, and a common piece of feedback was that “Oracle doesn’t even have an app” — without recognition of the benefits mobile-responsive design brings to security and user experience.
I simplified and updated the HCM scalable experience to tell persona-driven stories about Oracle’s consistent experience across devices, helping prospects see themselves in our characters’ shoes.
Mayo Clinic was looking for a technology partner to help connect their systems to the cloud.
I helped build a strategic initiative to position Oracle as a partner that could help Mayo Clinic “innovate with compassion” and continue leading in world-class medical care. My work spanned a custom PowerPoint theme and logo, a hype video, rotating quotes, a flip book, bingo trivia, and a curated photo selection the account team could use on their own.
Monterey County
Working in a regulated industry meant a limited budget and a narrow range of permitted tactics.
I focused on making sure the in-room and digital experience felt cohesive and resonated with Monterey County’s specific audience and constraints.
The challenge was to engage Cincinnati Children’s with a unique mail send and experience that emphasized our ongoing partnership.
Using the HCM branding and creative strategy as a foundation, I developed a print and digital campaign designed to win hearts and minds — including an executive send-ahead, a children’s activity book, and a set of email templates.
The goal was to show TJX that Oracle was genuinely committed to their partnership and the causes they care about.
I helped propose a partnership program that would inspire young innovators and align Oracle with TJX’s commitment to children and education — an initiative in which Oracle and TJX would sponsor students from d.tech to tackle real technology challenges and compete for an internship with TJX.
