Greg Lanier Executive Holiday

Greg Lanier, a group vice president at Oracle Healthcare, came to our team with a specific need: 26 undecided clients, one quarter left to close them, and something to send that would restart the conversation. He asked for ideas.

We presented several directions and Greg chose a winter campfire box, built from scratch and targeted to each company receiving it. We sourced and executed every element, from the solo stove and the s'mores kit down to the crinkle paper, and built the notecards from Oracle's own brand language rearranged into abstract holiday theme. For the video brochure, we interviewed Greg, wrote the script from his own words, and shot 26 personalized messages in a single recording session. Every box was assembled and sent by hand.

Greg was thrilled with the result, and the response inside Oracle did not stop there. Other executives came to us asking for the same kind of moment for their own customers, and a one-time holiday send became something the company wanted to repeat.

Associate Creative Director: project oversight, partner on every step, final visual design.