Lone Star Rail District

Lone Star Rail District wanted to bring passenger rail to the I-35 corridor, but a rail line only gets built with public support. LSRD needed residents and elected officials to believe in it first.

I partnered with their PR firm to define what the rail would actually give people: access to education, jobs, art, culture. Then I led the content and imagery strategy that turned that case into a story, told across their website and campaign materials.