Serene Hills, a newly developed community in the rolling hills west of Austin, needed a brand and marketing system that could speak to its natural setting and attract custom home buyers from the ground up.
I started by visiting the community during early development, meeting with builders to understand the lifestyle we were selling. From there, I built the brand — starting with the logo, then desktop and mobile websites — and grew it into a full integrated campaign: paid and owned digital media, resident and realtor newsletters, out-of-home and print advertising, illustrated community maps, Google Ads, analytics, and social media. The result was a cohesive identity that carried the community from launch through sustained growth.