Lone Star Rail District exists to provide a travel alternative for residents along the I-35 corridor. As they began working toward the goal of building a rail line, LSRD needed to raise awareness and generate grassroots support among citizens and elected officials.
I partnered with their PR firm to identify the opportunities residents would gain if the rail system were built — greater access to education, employment, art and culture, and more — then led the content and imagery strategy that brought that story to life across their website and campaign materials.