Adsperity, an Austin-based mobile ad-tech startup, needed to differentiate itself in a crowded landscape. I started by helping the team sharpen their brand — clarifying their mission, purpose, and values to better define the benefit to their customers — then built a logo and visual identity to match.
To prepare the team for upcoming conferences and sales meetings, I partnered with web development leads to build a polished web experience designed to convert visitors into demo sign-ups. I also equipped the team with supporting collateral — business cards, trade show swag, product one-sheeters, and digital media — to generate awareness and drive interest in the product ahead of launch.